Data Cloud for Commerce – Adhering to AWS Well-Architected Principles
If there is one place where real-time data matters, it is in e-commerce. Real-time data can be the difference between someone buying a product or …
Points to Remember
Difference Between Salesforce Architecture and Salesforce Data Cloud Architecture – Salesforce Data Cloud Architecture
Salesforce Architecture and Salesforce Data Cloud architecture are related to the Salesforce platform, but they have different purposes and components. Salesforce Architecture refers to the …
Introduction – Salesforce Data Cloud Architecture
This chapter introduces the reader to the Salesforce Data Cloud architecture. We will delve into a detailed examination of the key building blocks of Salesforce …
A High-level view of how Salesforce Data Cloud works– Going beyond CDP: Salesforce Data Cloud-2
Data spaces help to separate customer data from different business units logically. Data Spaces allow Admins to organize their real-time Data Cloud data into secure, …
Key Concepts for understanding how Salesforce Data Cloud works– Going beyond CDP: Salesforce Data Cloud
We understand now that Data Cloud is a powerful CDP tool. To better understand the high-level overview of Data Cloud, we need to understand a …
Key Benefits offered by Salesforce Data Cloud – Going beyond CDP: Salesforce Data Cloud
Before diving into the concepts and high-level overview of Salesforce Data Cloud, let us understand the key benefits offered by it. As more and more …
Challenges faced by CDP Platforms – Introduction to Customer Data Platform
Although CDPs solve a lot of challenges around creating a unique customer profile, they still suffer from different challenges. There are a multitude of CDP …
Tracking Plan, Event Tracking, and Event Streaming – Introduction to Customer Data Platform
Apart from marketing, one of the major use cases of a CDP is user tracking. Product managers need to understand how users are interacting with …
The High-Level Workflow of a CDP Platform – Introduction to Customer Data Platform
Now that you understand the basic concepts of the workings of a CDP platform, it is time to introduce the high-level workflow of a CDP …
Types of CDP – Introduction to Customer Data Platform
Since the origin of data platforms, there have been many developments in this field. Different platforms have come and gone. Some stayed back, modified to …